Privacy Policy
This Privacy Policy outlines how we collect, use, store, and protect your personal information when you access and use our online gaming platform. As a licensed gambling operator in Great Britain, we are committed to maintaining the highest standards of data protection in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and guidelines established by the UK Gambling Commission. Your privacy is of paramount importance to us, and we implement comprehensive measures to ensure your personal data remains secure whilst providing you with an exceptional gaming experience. By using our services, you acknowledge that you have read, understood, and agree to the practices described in this policy. Last updated: January 28, 2026.
Information We Collect
We collect various types of personal information to provide you with our gambling services, ensure regulatory compliance, and maintain the security of our platform. The collection of this information is essential for account verification, responsible gambling measures, and meeting our legal obligations as a licensed operator.
| Data Category | Information Types | Collection Purpose |
|---|---|---|
| Identity Information | Full name, date of birth, nationality, address | Account verification and age verification |
| Contact Details | Email address, phone number, postal address | Communication and account security |
| Financial Information | Payment card details, transaction history, deposit/withdrawal records | Processing payments and anti-money laundering compliance |
| Gaming Data | Betting history, game preferences, session duration | Service provision and responsible gambling monitoring |
| Technical Data | IP address, browser type, device information, cookies | Platform security and user experience enhancement |
| Verification Documents | Passport, driving licence, utility bills, bank statements | Know Your Customer (KYC) and regulatory compliance |
We may also collect information from third-party sources, including credit reference agencies, fraud prevention databases, and age verification services, to fulfil our regulatory obligations and protect against fraudulent activities. All data collection is conducted in accordance with applicable data protection laws and industry best practices.
How We Use Your Information
Your personal information is processed for specific, legitimate purposes that are essential to our operations as a licensed gambling operator. We ensure that all processing activities are lawful, fair, and transparent, with appropriate legal bases established for each type of data use.
- Account management and customer service delivery, including registration, authentication, and ongoing account maintenance
- Processing deposits, withdrawals, and other financial transactions securely and efficiently
- Compliance with regulatory requirements, including age verification, identity checks, and anti-money laundering procedures
- Implementation of responsible gambling measures, including deposit limits, cooling-off periods, and self-exclusion programmes
- Fraud prevention and security monitoring to protect both our platform and our customers
- Marketing communications and promotional offers, where you have provided appropriate consent
- Platform improvement and analytics to enhance user experience and service quality
- Legal compliance and dispute resolution, including cooperation with regulatory authorities
We process your data based on various legal grounds, including contractual necessity, legal obligations, legitimate interests, and your explicit consent where required. For marketing purposes, we rely on your consent, which you may withdraw at any time through your account settings or by contacting our customer support team.
Data Sharing and Third Parties
We maintain strict controls over the sharing of your personal information and only disclose data to third parties when necessary for service provision, regulatory compliance, or legal requirements. All third-party partners are carefully vetted and bound by comprehensive data protection agreements.
We may share your information with payment processors to facilitate secure transactions, including deposits and withdrawals. These processors are certified under relevant industry standards and implement robust security measures to protect your financial data during transmission and processing.
Regulatory authorities, including the UK Gambling Commission, HM Revenue and Customs, and the Serious Organised Crime Agency, may receive your information when required by law or regulation. We cooperate fully with legitimate regulatory requests whilst ensuring that any disclosures are proportionate and legally justified.
Third-party service providers supporting our operations, such as identity verification services, fraud prevention systems, and customer support platforms, may process your data on our behalf. These processors operate under strict contractual obligations and are required to maintain equivalent levels of data protection.
In cases of business restructuring, merger, or acquisition, your personal information may be transferred to the new entity, subject to equivalent privacy protections and appropriate notification procedures. We would ensure that any such transfer maintains your privacy rights and continues to comply with applicable data protection laws.
Data Security and Retention
We implement comprehensive security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security framework encompasses technical, organisational, and procedural safeguards designed to maintain the confidentiality, integrity, and availability of your data.
- Advanced encryption protocols for data transmission and storage, including TLS 1.3 for web communications and AES-256 for database encryption
- Multi-factor authentication systems for account access and administrative functions
- Regular security assessments and penetration testing to identify and address potential vulnerabilities
- Access controls and role-based permissions ensuring that personnel can only access data necessary for their specific functions
- Continuous monitoring systems to detect and respond to potential security incidents
- Regular staff training on data protection principles and security best practices
- Secure backup procedures and disaster recovery plans to ensure data availability
- Physical security measures protecting our servers and data processing facilities
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, and resolve disputes. Account information and transaction records are typically retained for seven years after account closure to meet regulatory requirements. Marketing data is retained until you withdraw consent or request deletion, whichever occurs first.
When data is no longer required, we implement secure deletion procedures to ensure complete removal from our systems. This includes overwriting storage media and destroying physical documents in accordance with industry standards.
Your Privacy Rights
Under UK data protection law, you possess several important rights regarding your personal information. We are committed to facilitating the exercise of these rights and will respond to your requests within the statutory timeframes.
- Right of access: You may request copies of your personal data and information about how we process it
- Right to rectification: You can request correction of inaccurate or incomplete personal information
- Right to erasure: You may request deletion of your personal data in certain circumstances
- Right to restrict processing: You can request temporary limitation of data processing activities
- Right to data portability: You may request transfer of your data in a structured, machine-readable format
- Right to object: You can object to processing based on legitimate interests or for direct marketing purposes
- Rights related to automated decision-making: You may request human review of automated decisions that significantly affect you
To exercise any of these rights, please contact our Data Protection Officer using the contact details provided below. We may require verification of your identity before processing requests to ensure data security. Some rights may be limited by legal obligations or legitimate interests, which we will explain if applicable.
If you believe we have not handled your personal data appropriately, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority. However, we encourage you to contact us first so we can attempt to resolve any concerns directly.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your gaming experience, analyse platform performance, and deliver personalised content. These technologies help us understand user behaviour, maintain session security, and provide relevant promotional offers.
Essential cookies are necessary for basic platform functionality, including account authentication, transaction processing, and security measures. These cookies cannot be disabled without affecting core service delivery and are deployed based on our legitimate interest in providing secure gaming services.
Performance cookies collect anonymous information about how you use our platform, including page visits, session duration, and feature utilisation. This data helps us optimise platform performance and identify areas for improvement. You may opt out of performance cookies through your browser settings or our cookie preference centre.
Marketing cookies enable us to deliver targeted advertisements and track campaign effectiveness across various channels. These cookies require your explicit consent and can be managed through your account preferences. We work with reputable advertising partners who adhere to industry privacy standards.
You can control cookie settings through your browser configuration, though disabling certain cookies may limit platform functionality. We provide detailed cookie information in our Cookie Policy, which includes instructions for managing preferences across different browsers and devices.
For questions about this Privacy Policy or our data protection practices, please contact our Data Protection Officer at [email protected] or write to us at our registered address. We regularly review and update this policy to reflect changes in legislation, industry best practices, and service developments.